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Our Story

After successful careers in retail, Chris Ward, Mike France and Peter Ellis were at a bit of a loose end, so while sailing along the River Thames in 2004 they decided to start a watch company that reflected their shared love of horology. But this was going to be no ordinary watch brand…

Swiss movement, English heart
In 2017, we shook things up with the release of an entirely new Motorsport Collection, the C7 Rapides, we added new Dress watch models to the already burgeoning C1 Grand Malvern Collection, and we updated our British design-influenced Aviation timepieces, the C8 Flyers. With each new introduction we’ve unified the range, presenting a cohesive ‘Christopher Ward look’ which is borne out of our distinctive design DNA and makes each piece uniquely our own. Our D&AD Pencil award-winning twin-flag logotype has developed into a mark we use everywhere – packaging, movement decoration, dials – symbolizing the joining of Swiss and English forces to create something we – and our customers – can truly be proud of.