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CWGTG Edinburgh
19 January 2019

What do you get when you put 35 watch aficionados, three co-founders and lots of juicy pre-release watch prototypes into a room? A CW GTG of course!

The first in our inaugural series of 4 Christopher Ward Get Togethers (GTGs) planned for the UK in 2019, the Edinburgh meet had a great atmosphere, no doubt encouraged by the open, talkative crowd with lots of friendly banter enjoyed by online friends meeting IRL for the first time (and the free beer of course!). Attendees had travelled from all over the UK to attend the Edinburgh CWGTG, and with members from both the Christopher Ward Forum and the Facebook Enthusiasts Group, the debate was lively.

Edinburgh Skybar perches high above Bread Street, in the shadow of the Castle; a large, light-filled room, it was perfect for viewing watches against the ever-changing backdrop of city and sky. The Christopher Ward team arrived early to set the stage for the event; white-clothed tables groaning with watches from the current collection (Declan, the Showroom Manager, was in attendance with a large selection of the range); a selection of pre-release and ‘sneak peek’ prototypes of upcoming launches, a rumoured sighting of the May-launching Trident Mk3; a big screen playing rolling videos of recently launched watches; prototype ‘eco-packaging’ on display; plenty of drinks and snacks to keep energy levels high; and of course, a token ‘goodie bag’ showing our appreciation to the aficionados who’d attended on the day.

 

“It was my first ever watch meet up, so I was unsure what to expect. Everyone was friendly, it was great getting to meet the founders and discuss what’s coming up. Getting a chance to see a lot of watches in the flesh was really good as it’s hard to get a good idea of how a piece will look on your wrist.” Kevin


 

After a good meet and mingle, the “Chat with the Co-founders” kicked off at 3pm. An open forum-style chat, the format replicated the ‘Chat with Chris’ AMAs which have been a mainstay of the annual Christopher Ward Forum calendar for over a decade. Questions were taken from those assembled in the room, with questions that had previously been asked within the Facebook Enthusiasts group or the Forum being fed in by Guy Haller, one of the tireless Christopher Ward Forum moderators, and Chris Skivington, the undisputed CWE ‘boss’, as well as live questions from the YouTube live stream comments. The CW Co-founders were open and candid in answering all and any of the questions which arose, discussing topics varying from new watch design influences and business plans to website performance and logistics. After nearly 90 minutes of Q&A the room took a well needed break – back to soak in more detail of the upcoming releases, much in debate.

 

Co-founders session at the Edinburgh CWGTGChris, Mike and Peter answer questions from the floor at the ‘Chat with the Co-founders’ session

 

“It’s was great to see and hear from the founders and chat with all the CW team. An especially great day seeing and hearing what their plans are for the future and future designs. No other watch company does this and you really feel part of the story of CW.” Stephen


 

Did you attend the Edinburgh CWGTG and have feedback about how we can make the next event even better? We’d love to hear it.

Contact events@christopherward.co.uk to let us know your thoughts.

 

Upcoming CWGTG Events
If you’d like to come to the next CWGTG, check out our CW Events page for more details, and join either the Christopher Ward Enthusiasts or the Christopher Ward Forum to register.

November 5 is a notable day in the UK calendar. Each year, the British population marks Guy Fawkes Night (or Bonfire Night) with firework displays to remember the failed plot to destroy the House of Lords in Westminster, London, back in 1605.

But November 5 also took on another particular relevance this year, as Christopher Ward unleashed its own marketing pyrotechnics with our first ‘Out-of-home’ campaign. It marks the culmination of over a year’s market research and will see a variety of CW ads featured throughout many of the capital’s most prominent stations. Our Head of Marketing Helen McCall explains more:

Marking the first time CW has run a marketing campaign via this kind of media, it represents the largest spend on advertising in the month of November that the company has made in its history. It’s a confident brand debut to a new, bigger audience.

‘Out-of-home media’ refers to the screens and posters you often see in outdoor public places. CW will be on the large full-motion screens beside timetable boards in major rail termini, and on cross-track posters in tube stations. Advertising here is perfect for attracting mass reach of a wide demographic target – which in our case, is business commuters travelling into and out of central London via mainline train and London Underground lines. Specifically, we know this to be a ‘connected’ audience – with smartphones and devices, ready to search the brands seen in out of home – so our creative prompts online research with the line ‘Do Your Research’. Indeed, we have done plenty of our own market research in planning and buying the media spaces, and developing the ads for this campaign.

The full-motion ad questions some of what different aspects of luxury means, hopefully provoking thought and research – which we know is a big part of thinking about buying a new watch. It’s 20 seconds long and shares 5.5% of time on screen, shown in 11 rail stations throughout London. The cross-track posters are in 10 Underground stations at interchanges with the main lines. Running from November 5th for 4 weeks, the ads are supported by additional Evening Standard advertising and online activity throughout the month.

Since this is a test we’re very keen to hear feedback about any aspect of the campaign, either direct to marketing@christopherward.co.uk or you can tag us via social media:

Facebook: christopherwardlondon

Twitter: chriswardlondon

Instagram: chriswardlondon